One afternoon at SM Aura was enough to show why generations of shoppers have made the Negros Trade Fair a much-awaited celebration. The Association of Negros Producers (ANP), together with SM Supermalls, officially launched BÚTLAK: ...
Forty years. Generations of makers. One landmark celebration of everything Negros — back at SM Some fairs are worth visiting for the shopping. Others for the food. BÚTLAK: The 40th Negros Trade Fair gives you ...
Cebu continues to strengthen its reputation as one of the country’s most dynamic travel destinations, offering visitors a diverse mix of attractions, experiences, and activities that go beyond its renowned beaches and heritage sites. As ...
Your saved list is about to get longer! This month, SM Supermalls is bringing even more reasons to plan that next mall trip across Mindanao. Think new cafés, fresh dining spots, and exciting brands making ...
Meet the inspiring women taking center stage through WomenBizPH and SM for MSMEs The next great Filipino brand may be closer than you think. Behind every handcrafted accessory, woven textile, artisanal delicacy, sustainable fashion piece, ...
No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you’ve been craving! This July, SM Supermalls is adding more experiences across ...
Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. Great marketing goes beyond capturing attention — it creates genuine connections. At SM Supermalls, every campaign begins with understanding ...
Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted ...
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